“Ferrari doesn’t sell really a car, it sells a dream.”
Let it be the launch of the world’s cheapest car or the acquisition of JLR, Ratan Tata never stops to amuse us; and this time, by bringing the iconic Ferrari to India.
BSMotoring reports that Ferrari is looking to open its first dealership in India in the next six to eight months and is likely to appoint Tata Motors or a sub-division of it as its sole Indian distributor and dealer. With Tata-Fiat joint venture in full swing in India and Fiat being the parent company of Ferrari, the move appears to be practical and convenient.
Speaking to BBC News, Ferrari Chairman Luca Di Montezemolo said that he is looking at opening a dealership here in India this year itself, although that might be a little premature. Ferrari is planning to open two dealerships in two of the largest metros in India, New Delhi and Mumbai with the latter most likely to be the first one.
Ferrari manufactures road-going sportscars, supercars and grand tourers and sells in excess of 6500 units a year. Its model lineup includes the California, 458 Italia, the 599 GTB and the 612 Scaglietti. “In the future we will sell a Ferrari with four-wheel drive but we will never sell a family Ferrari,” Mr Montezemolo states.
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